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JR Joey Rodriguez
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UX / UI case study

Whalecopedia

Mobile app concept and high-fidelity interactive prototype, built for the Harvard Extension UX/UI credential.

Role
UX research, UI design, prototyping
Context
Harvard Extension — UX/UI Design
Tools
Figma, user research, wireframing
Type
Mobile app concept

Try the prototype

The full interactive prototype is below — click through it just like the real app.

Open the prototype in Figma ↗

The challenge

Whalecopedia set out to make marine-life knowledge genuinely enjoyable on a phone — an app where curious users could browse, search, and learn about whale species through a clean, friendly interface. The design challenge was to organize a lot of reference content without it feeling like a textbook, and to make exploration feel effortless on a small screen.

Process

I worked through the full UX/UI cycle: research into comparable reference and education apps, defining the information architecture and core user flows, sketching and wireframing the key screens, then building up to a high-fidelity, fully interactive prototype in Figma. Each round was checked against the core question — can a first-time user find and learn about a species without instructions?

Outcome

The result is the clickable prototype above: a cohesive visual system, intuitive navigation, and content laid out for quick scanning and deeper reading. The project was completed toward my Harvard Extension UX/UI Design micro-certificate, and it's a clear demonstration of taking an idea from research all the way to a polished, testable design.