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Joey Rodriguez

Design-minded front-end developer

New Bedford, MA · Available remote · [email protected]

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A design-minded front-end developer with 14+ years spanning UI design, web development, and marketing technology. I move fluidly from research and visual design to production front-end code and the email/analytics systems that prove the work performs — with recent Harvard Extension credentials formalizing the engineering side. Available remote.

Experience

Senior Marketing Technology Manager · Harvard Business School

Jan 2021 – Present

Allston, MA

  • Streamlined marketing operations with automation platforms, reducing manual work — email campaign sends doubled within the first year.
  • Personalized the user experience through customer segmentation, dynamic content, and automation, lifting engagement ~30% YOY.
  • Spearheaded the creation of a marketing-technology team to support campaign efforts across regional and global stakeholders.

UX/UI Developer · Convention Data Services

Jun 2019 – Dec 2020

Bourne, MA

  • Designed wireframes and prototypes for registration pages in Adobe XD and contributed UX research in scrum.
  • Redesigned a backend admin dashboard base-code for clients and registration managers.
  • Designed a contactless digital-badge product for onsite scanning; founded a UX committee to speed client delivery.

Associate Web Developer · Convention Data Services

Jul 2017 – Jun 2019

Bourne, MA

  • Built responsive web pages and registration web apps in ASP, PHP, JavaScript, HTML & CSS.
  • Designed an onsite QR-scanner kiosk that cut logistics costs in half and doubled revenue.
  • Established a 3rd-party app relationship with inGo; custom widget designs lifted contract renewals 90%.

Email Blast Coordinator · Convention Data Services

Jun 2016 – Jul 2017

Bourne, MA

  • Developed accessible, responsive HTML email templates on an in-house CRM, boosting development productivity over 40%.
  • Managed and extracted email lists from SQL databases for marketing campaigns.
  • Helped build and train an automated email-deployment system.

UI Designer · Clipix

Mar 2012 – Jun 2016

Fort Lee, NJ

  • Collaborated on iOS/Android app development through step-by-step mockups and bug testing.
  • Curated content for Dr. Oz's Sharecare website — membership grew over 25% at launch.
  • Designed a clipboard-grouping feature that improved user experience and app ratings.

Web Designer · MyRegistry.com

Mar 2012 – Jun 2016

Fort Lee, NJ

  • Designed and coded landing pages, mobile sites, and email campaigns in HTML & CSS.
  • Created banner and magazine ads promoting MyRegistry.com, partner stores, and affiliate networks.
  • Built WordPress blogs that doubled affiliate commissions at launch.

Education & credentials

Skills