Joey Rodriguez
Design-minded front-end developer
New Bedford, MA · Available remote · [email protected]
A design-minded front-end developer with 14+ years spanning UI design, web development, and marketing technology. I move fluidly from research and visual design to production front-end code and the email/analytics systems that prove the work performs — with recent Harvard Extension credentials formalizing the engineering side. Available remote.
Experience
Senior Marketing Technology Manager · Harvard Business School
Jan 2021 – Present
Allston, MA
- Streamlined marketing operations with automation platforms, reducing manual work — email campaign sends doubled within the first year.
- Personalized the user experience through customer segmentation, dynamic content, and automation, lifting engagement ~30% YOY.
- Spearheaded the creation of a marketing-technology team to support campaign efforts across regional and global stakeholders.
UX/UI Developer · Convention Data Services
Jun 2019 – Dec 2020
Bourne, MA
- Designed wireframes and prototypes for registration pages in Adobe XD and contributed UX research in scrum.
- Redesigned a backend admin dashboard base-code for clients and registration managers.
- Designed a contactless digital-badge product for onsite scanning; founded a UX committee to speed client delivery.
Associate Web Developer · Convention Data Services
Jul 2017 – Jun 2019
Bourne, MA
- Built responsive web pages and registration web apps in ASP, PHP, JavaScript, HTML & CSS.
- Designed an onsite QR-scanner kiosk that cut logistics costs in half and doubled revenue.
- Established a 3rd-party app relationship with inGo; custom widget designs lifted contract renewals 90%.
Email Blast Coordinator · Convention Data Services
Jun 2016 – Jul 2017
Bourne, MA
- Developed accessible, responsive HTML email templates on an in-house CRM, boosting development productivity over 40%.
- Managed and extracted email lists from SQL databases for marketing campaigns.
- Helped build and train an automated email-deployment system.
UI Designer · Clipix
Mar 2012 – Jun 2016
Fort Lee, NJ
- Collaborated on iOS/Android app development through step-by-step mockups and bug testing.
- Curated content for Dr. Oz's Sharecare website — membership grew over 25% at launch.
- Designed a clipboard-grouping feature that improved user experience and app ratings.
Web Designer · MyRegistry.com
Mar 2012 – Jun 2016
Fort Lee, NJ
- Designed and coded landing pages, mobile sites, and email campaigns in HTML & CSS.
- Created banner and magazine ads promoting MyRegistry.com, partner stores, and affiliate networks.
- Built WordPress blogs that doubled affiliate commissions at launch.
Education & credentials
- Graduate Certificate — Front-End Web Development Harvard Extension School
- Micro Certificate — Web Application Development Harvard Extension School
- Micro Certificate — UX/UI Design Harvard Extension School
- BFA — Electronic Design & Multimedia The City College of New York
- AAS — Digital Design & Computer Graphics Bronx Community College
Skills
- HTML5
- CSS / Tailwind
- JavaScript
- React
- TypeScript
- Angular
- Figma
- Adobe XD
- Photoshop
- Illustrator
- Responsive email
- AMPscript
- Marketing automation
- Accessibility
- Git
- AI-assisted workflow